Calculate exactly what to charge brands for every type of sponsored content — across every platform.
← All toolsCreator Tier
Based on 50.0K followers
Niche Boost
1× · 1×
Your Rate Range — Instagram
Minimum Rate
₹6.9K
Premium Rate
₹75.8K
Across all Instagram content types · General niche
💡 Pro Tips
📊Remember to add 18% GST for business clients — quote rates exclusive of tax.
⚖️Charge extra for usage rights & exclusivity — typically +20–50% on top of the base rate.
🔁Long-term brand deals (3+ months) should get a modest discount (10–15%) in exchange for consistency.
50.0K Followers · 3.5% Engagement · General · India
| Content Type | Minimum | Recommended | Premium |
|---|---|---|---|
| 📖Story (per swipe-up) | ₹6.9K | ₹8.6K | ₹11.2K |
| 🖼️Feed Post | ₹9.2K | ₹11.5K | ₹14.9K |
| 🎬Reel | ₹12.9K | ₹16.1K | ₹20.9K |
| 🗂️Carousel | ₹10.1K | ₹12.7K | ₹16.4K |
| 🤝Long-term Monthly Collab | ₹35.9K | ₹44.9K | ₹58.3K |
* Rates in INR, exclusive of GST. Minimum = 80% of base. Premium = 130% of base. Actual rates depend on brand, exclusivity, usage rights, and negotiation. Generated via adda.social
* Estimates based on Indian influencer market rates. Rates vary by brand budget, deliverables, and negotiation.